On the Foodpreneurs Podcast: Fixing the Hidden Costs of Growth

I recently joined Chelsea Ford on the Foodpreneurs Podcast, alongside Ross Galettis from Madhouse Bakehouse — one of our amazing Supply’d clients — to talk about something every founder feels but few talk about openly:
The hidden costs that slowly eat away at your margins.
In this episode, we unpack how most food and beverage businesses scale by doing more — more hours, more systems, more chaos — when the real answer is scaling smarter, not harder.
🎧 Listen now:
Apple Podcasts – The Hidden Costs Eating Your Profit
Spotify – Click to play
What we covered
- The real costs behind growth that most founders overlook
- Why “I’m too busy” can be the most expensive sentence in your business
- How to identify which products are actually profitable to scale
- Ross’s journey growing Madhouse Bakehouse (supplier to Qantas and hundreds more)
- How tech like Supply’d is helping food brands reclaim margin without adding headcount
Why this matters
I’ve seen too many founders — including myself in past businesses — burn cash and energy on growth that doesn’t stick.
This episode is about helping foodpreneurs shift that pattern. If you’re scaling (or trying to), it’s 60 minutes well spent.
Big thanks to Chelsea for having me, and to Ross for being so generous with his story. Give it a listen — and let me know what you think.