Why We Built Supply’d For Food Businesses
When we started scaling our own food brand and retail stores, things got messy — fast.
Inventory management wasn't happening. Margins weren’t clear. Orders were flying in, but the systems couldn’t keep up. We had spreadsheets duct-taped to third-party apps, and every “solution” felt like it was built for someone else’s business. Not ours.
I’d worked as eCommerce Manager for Puma Oceania, managing large-scale systems, international distribution, and complex operations. So I knew what scaling ops looked like. But even with that background, running a growing food business felt like chaos. The tools out there just didn’t cut it for the way food and retail really work.
That’s why we built Supply’d — an ERP platform built from the ground up for food and retail brands.
Not some bloated, overcomplicated enterprise system. And definitely not a patchwork of disconnected tools. Just the features you actually need to manage your operations, margins, and stock — without the noise.
What most food businesses get wrong
Too often, founders focus on top-line growth — more orders, more stockists, more SKUs. But when you don’t have a grip on what’s happening in the middle — your recipes, your margins, your production runs — scale just exposes the cracks.
We’ve seen it firsthand:
- Recipe costs that don’t reflect real ingredient prices
- Stock that disappears into the void
- Promotions that tank margins without anyone noticing
Operations should be boringly efficient. That’s what gives you the space to grow, forecast, and make good decisions — without waking up at 3am wondering if you’ve got enough packaging left for tomorrow’s run.
Why Supply’d is different
We built this for people like us — founders, ops managers, food people who don’t want to become full-time spreadsheet warriors.
- Sync your pricing and stock across every sales channel
- Track batches and manage compliance without hassle
- Get clear on your margins in real time
- Scale without outgrowing your systems
It’s not about making things fancy. It’s about making them work — properly, simply, and in a way that actually helps your business grow.
Final thought
If you’re tired of duct-taping your ops together, check out what we’re building. Supply’d isn’t just software — it’s what changed the game when we were scaling our food brand.