Stop Flying Blind: Announcing Our Founders New Book, The Sh!t In The Middle
Let’s be honest: most business books out there are completely obsessed with growth. They tell you how to scale, how to acquire more customers, and how to drive top-line revenue.
But what happens when growth is actually hiding your biggest problems?
Did you know that 60% of businesses fail in their first five years? It’s usually not because they aren’t generating revenue. It’s because they’re burning through cash thanks to unoptimised processes and poor margin management. They’re effectively trying to fill a bucket that has a massive hole in the bottom.
That’s exactly why I wrote my new book: The Sh!t In The Middle: How To Fix Your Operations, Increase Profit, And Stop Flying Blind.
Why I Wrote This Book
I learned this lesson the hard way. After leaving my role as the ecommerce lead at PUMA Oceania, I built a handcrafted chocolate business. We produced world-class products and had consistent sales, yet at the end of the day, we were barely breaking even.
Why? Because our strategy was built on assumptions, not facts. The boat was sailing efficiently, but we were heading straight into a storm.
It was this exact struggle that ultimately led me to found Supply’d ERP. I realised that if you want a business to survive and thrive, you have to master the space between your top line and your bottom line. You have to fix the messy, complicated, operational stuff in the middle.
What You’ll Discover Inside
The Sh!t In The Middle is a practical framework for finessing your expenses and operations so your profit finally grows faster than your sales.
In the book, I walk you through:
- Why your margins are lying to you — and how to dig into the data to find the actual truth.
- The "cash gap" hiding in your warehouse — and the actionable steps to close it.
- Firing unprofitable customers — why having this hard conversation is the most liberating and profitable thing you can do for your business.
- Upgrading your operations — how to replace the "square wheels" of your day-to-day processes with round ones, so the business runs as well as it grows.
Who Is This For?
Whether you run a product business, a food and beverage company, or any operation where the numbers just never seem to quite add up at the end of the month, this book gives you the tools you need.
It’s time to stop driving your business blind. It’s time to master the sh!t in the middle.
The Sh!t In The Middle is officially available on Amazon. Grab your copy here and start fixing your operations today!